A big idea can easily 2x-5x ROI on your marketing spend. It can truly be a game changer if you have never applied this thinking to your marketing.
Competitors copy product feature at breathtaking speed but there's a method to this madness. If you match your marketing with level of your market, you're in control.
Ad platform algorithms have a literal mind. If we are not very careful & specific about what we choose to feed it, it'll soon start generating garbage (poor quality leads).
Too much at stake for the customer. Big money's involved. They don't trust nobody. They are looking for somebody to simplify the complexity of the purchase. This is marketing's job. There's a place where you do want to bring up the complexity of your big-ticket product & explain to them how you take care of that "complex job" with your "patent-pending" tech but that discussion is better done in sales meetings. Marketing needs to simplify the framing.
Not discouraging "non target audience" from reaching out. The trick lies in exclusion; we have tested it hundreds of times and it almost always works. We want our marketing to "self select" the audience that's likely to buy from us and actively discourage those who won't. A combination of right audience targeting, framing and big idea execution does the job. E.g. you can never nurture a home-buyer with a budget of $250K to buy a $700K property.
Our monthly retainer fee is 10% of ad spend or $1000, whichever is higher.
More number of leads, better quality leads, lesser cost-per-lead and more.